Resume in Chinese
Resume in English
Experience
Computational Social Science Lab at Penn
“The Nudge Cartography” Project
Developed a comprehensive 3-stage data workflow using Qualtrics surveys and A/B testing to systematically gather business requirements, conducting usability testing and user research to optimize internal processes, uncover insights, and refine data methodologies through iterative improvements.
Performed in-depth analysis of user behavior and journey patterns for actionable insights and strategic implications, segmenting users into distinct groups to uncover key drivers, barriers, and unmet needs, enhancing personalization, and improving data-driven business decision-making processes.
Utilized SQL and RStudio for data analysis and visualization, identifying key trends that informed strategic business decisions, providing data-backed insights, and contributing to the optimization of data delivery processes.
Deployed comprehensive user interviews and surveys, structured focus groups, qualitative user testing, A/B testing, and iterative wireframe mockups/designs for research-driven product improvements and user experience enhancement.
08/2022 -05/2023
UX Lead
Onsite | Philadelphia, PA
Salt City Harvest Farm (local non-profit organization)
Pixels and Print Design Workshop
Developed custom web design solutions based on client’s needs and desires while maintaining usability and functionality requirements, overhauling UX design elements (e.g., sitemap and user persona mapping), and led high-profile website redesign through WordPress.
03/2022 - 03/2022
UI/UX Team Leader
Onsite | Syracuse, NY
WPP, Ogilvy
Joined the AliExpress (cross-border e-commerce platform of Alibaba Group), Wynn hotel and resort, Tmall, and Skechers projects, specifically worked on the rebranding, anniversary, 618, and other mega promotions.
Conducted market research & analysis, participated in the brainstorming, and assisted in the proposal and creative output.
Accepted customer briefs, received customer proposals and feedback, and made timely adjustments according to customers’ demands.
02/2021 - 08/2021
Digital Marketing,
Account Management Intern
Onsite | Shanghai, China
Publicis, MSL Group
Supported a leading Hongkong real estate company project, including its branding in Shanghai and Beijing.
Operated the WeChat official account for the HK company and obtained a monthly viewer increase of 1,000 with my effort; the viewer, like, and forward rates enhanced by 169%, 39%, and 101%, respectively.
11/2020 - 02/2021
Digital Marketing Intern
Onsite | Shanghai, China
Paidon International Trade (Shanghai) Co., Ltd.
Designed, maintained, and updated product manuals and managed the WeChat official account.
Sorted out the company’s existing product data and supported marketing planning, graphic production, and promotion.
05/2020 - 08/2020
Branding Intern
Onsite | Shanghai, China
USAmentors International Education LLC.
Gathered industry and competitor information, conducted marketing research, designed posters &QR code for new projects, and analyzed survey results for tutors’ consultation.
03/2020 - 05/2020
Event Planning Intern
Remote | California, CA
BDO China.
Assisted team projects in organizing resources & data, involved in multiple companies’ annual tax reporting.
06/2019 - 08/2019
Accounting Intern
Onsite | Shanghai, China
High School Experience
Panopath (WeChat Official Account)
Organized WeChat group lecturers among college students and liaised with the speaker to confirm details.
Analyzed the company’s existing products and planned innovative events catering to the market demand.
06/2016 - 08/2016
Event Planner
Remote
Future Business Leaders of America (FBLA)
Participated in the National Future Business of America Meeting and Competitions, monthly visited and volunteered at local jail, organized and participated in weekly bagel sale at school, and involved in the Final Angel project sale, especially the funds’ management.
09/2016 - 05/2018
Treasurer
Omaha, NE
National Student Leadership Conference
Simulated the Entrepreneurship & Management team, took business lectures, pitched product with its application's UI/UX design and marketing and advertisement plan.
07/2017 - 08/2017
Seattle, Washington
Education
2022 - Present(2023)
GPA 3.9 / 4.0
University of Pennsylvania
Master of Behavioral and Decision Sciences (MBDS)
Relevant coursework skills:
Product design; Quantitative and qualitative research design; data collection, analysis, and synthesis
2018 - 2022
GPA 3.7 / 4.0
Syracuse University
B.S. in Graphic Design & B.A. in Psychology
Minor in Marketing
Relevant coursework skills:
User Interface & User Experience (UI&UX) Design; Motion Design; Immersive Design; Designing Interactivity; Managing Product Development; Customer Insights; Multimedia Storytelling
Honor
Honorable Mention in Graphis New Talent Annual 2021 (Graphis Inc.) for Type A-Z
Dean’s List
Success Scholarship
Skills
R studio, Python, HTML, CSS; Microsoft Excel, PowerPoint, Word
Adobe creative suites (Photoshop, After Effect, XD, Illustrator, InDesign, Premiere Pro)
Figma, Fluid UI, Blender, Glide, Final Cut Pro; Xiumi 秀米, Gaoding Design 稿定设计
WeChat Public Account, Weibo, Instagram, YouTube
Data analysis, Multitasking & Information Research